Yet another study stating that online shopping is growing. Amazingly, the study by PricewaterhouseCoopers claims by 2011 virtually everyone under the age of 55 will have used the internet to buy goods and 70% of the UK shopping population will regularly be buying goods online compared to just over 50% of consumers today.

Mark Parry, partner, PricewaterhouseCoopers LLP, commented:“Our research shows that there is no longer such thing as a typical online consumer: five years ago the net shopper was relatively wealthy, young and male but today's online consumers are far more reflective of the general shopping population. The reality of online retail is finally catching up with the early hype, with online sales for 2007 predicted to grow by almost 30% on last year's high. All indications point to double digit growth in the years ahead. The UK retail sector is an industry in transformation.”

Online retailers will be delighted to hear this - ensuring that competition for your hard earned cash will be a strong as ever. Don't worry our price comparison site will be here to help you find the best deals!